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Álvaro Soler, the international artist and former X-Factor judge, has chosen Lotto, the leading Italian company in footwear and clothing for sports and leisure, to deck-out and beautify the entire cast in the “La Cintura” music video. The single kicks off today and is available on radios and across all online platforms of the popstar.





The video, just shot in the Caribbean hotspot Havana, Cuba, is likely to surpass the resounding and overwhelming success of his prior hits, "Sofia" and "El Mismo Sol.” Dancing and prancing in lock-step with the track, Lotto's Spring Summer 2018 shoes and clothing collection frame the island’s swaying rhythms and sonic fragrances on “La Cintura.” Inspired by sports and with its unique Italian flair, Lotto’s lifestyle collection focuses on colours, innovative materials and authentic design to form a perfect combination with the mood of "La Cintura" and is locked-in to become the “new black” for this coming summer.



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