King ADZ

King ADZ is a writer & director who has devoted his life to street culture. He was one of the founding members of the original street art community working with artists such as Banksy, Blek, Hush, Invader, Obey and Swoon, and wrote several books and made a couple of documentaries about this time of his life. As a creative director, his key skill is bringing ideas kicking and screaming into life, and has helped Smirnoff turn queer, Nando’s stay hot, Guinness get blacker — and now he is helping introduce his beloved Lotto Sport to a whole new generation…